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We rebuild how European e-commerce brands see their numbers — and scale Google Ads against decisions you can actually defend. Founder-led. Attribution-obsessed. Contribution-margin-aware.
Most growth-stage DTC brands we meet have the same shape of problem. The ad accounts look fine. The dashboards look fine. And yet payback periods slip, blended CAC drifts upward, and quarterly decisions get made on numbers nobody fully trusts.
We're not another agency. ECVILIB is a small consultancy that starts every engagement by rebuilding what your reporting actually measures — and only then touches a single Google Ads campaign. Once the signal is clean, scaling is no longer a guess.
We work with a tight portfolio of European DTC brands across electronics, beauty, and consumer finance. Engagements are senior-led, NDA-protected, and structured around contribution margin rather than vanity metrics.
11+ years building performance marketing functions for European DTC brands across electronics, beauty, and consumer finance. Previously led growth and analytics at scaling DTC retailers in DACH, Benelux, and Nordics — with a focus on attribution architecture, cohort economics, and Google Ads at scale.
"Most e-commerce teams spend more time tuning bid strategies than checking who those bids are actually being credited to. We start from the opposite end."
A repeatable framework we apply to every engagement. Diagnose what your data is hiding, fix attribution, then reallocate and scale with confidence.
Full audit of analytics stack, attribution, and unit economics. We surface what your dashboards are quietly getting wrong.
Rebuild GA4, server-side tracking, and cohort logic. Every conversion gets credited to the channel that actually earned it.
Restructure Google Ads, Meta, and budget split against clean LTV and contribution margin — not last-click illusions.
Compound the wins. Test by hypothesis, measure incrementally, and grow paid spend without breaking payback.
A focused capability set for DTC brands serious about defensible growth — not surface metrics.
Strategic guidance on positioning, channel mix, and unit economics — grounded in your contribution margin, not generic playbooks.
Full-funnel campaign architecture, qualified-lead and LTV-aware bidding, structured experimentation. Built to scale, not to spend.
Multi-channel acquisition built around CAC, LTV, and payback — optimized continuously against contribution margin.
Technical SEO, content strategy, and link development that builds compounding organic traffic over quarters, not weeks.
Conversion-oriented DTC sites and landing pages — engineered for speed, tracking integrity, and clear product narrative.
Market sizing, competitor mapping, and channel feasibility — translated into a phased go-to-market plan, not a slide deck.
A snapshot of how analytical discipline and focused execution translate into business results across DTC verticals.
Cases shown are illustrative composites based on real engagements and industry benchmarks. Specific client names and figures are protected under NDA.
Six things ECVILIB does differently from the typical performance agency. Each one shows up in how engagements are scoped, run, and reported.
Every engagement starts with an attribution audit. If your numbers can't be trusted, no campaign optimization will hold.
We optimize for contribution margin and payback — not impressions, clicks, or "ROAS theater" on last-click dashboards.
You work with Liudmyla directly on every engagement. No layered account teams, no juniors briefed by phone.
We deliberately keep our roster small. Fewer clients, deeper engagements, real time on each business — not a sales pipeline.
Florida-registered, operating across US and EU time zones. Comfortable with multi-jurisdiction privacy, payments, and tax dynamics.
Every dashboard we build, you own. Every assumption is documented. Nothing is locked behind agency tooling.
Flexible scope to match your stage. Most clients begin with an audit, then move into a retainer once we've seen the data.
A 30-minute call is enough to understand your stack, your stage, and whether the Signal Method fits. If we're not the right partner, we'll say so.
The more context you share, the better we can prepare for the call. Everything sent here is treated as confidential.
Last updated: 15 May 2026 · ECVILIB LLC · Florida, USA
When you contact us through this site we collect: name, company, email address, website, approximate ad spend range, and the contents of your message. We do not collect special-category personal data and do not knowingly collect data from minors.
Contact information is used solely to respond to your inquiry, prepare for an intro call, and continue communication if you become a client. We do not sell, rent, or share your data with third parties for marketing.
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Inquiry data is retained for up to 24 months unless you become a client (in which case it is retained for the duration of the engagement plus 3 years for tax and audit purposes).
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ECVILIB LLC · 7901 4th St N #23222, St. Petersburg, FL 33702, USA · ecvilib.support@proton.me
Last updated: 15 May 2026 · ECVILIB LLC · Florida, USA
This website is operated by ECVILIB LLC, a limited liability company registered in the State of Florida, USA. By using this website you agree to these terms.
Case studies presented on this site are illustrative composites drawn from real engagements and industry benchmarks. Specific client identities and exact figures are protected under NDA. Outcomes described are not guarantees of future results.
All content on this site — including the ECVILIB name, logo, "Signal Method" framework, and copy — is the intellectual property of ECVILIB LLC. Reuse without written permission is prohibited.
Content on this site is informational, not professional advice. Engagements are governed by a separate written services agreement signed by both parties.
To the maximum extent permitted under Florida law, ECVILIB LLC is not liable for any indirect, consequential, or incidental damages arising from use of this site.
These terms are governed by the laws of the State of Florida, USA. Any disputes shall be resolved in the courts of Pinellas County, Florida.
For questions about these terms, email ecvilib.support@proton.me.